Free Event Schema Generator
Create valid Event JSON-LD structured data to get event rich results in Google Search. Show dates, location, and ticket info directly in search results.
What is Event Schema Markup?
Event schema markup tells Google about events happening at a specific time and place — conferences, concerts, workshops, webinars, meetups, and more. When implemented correctly, Google displays event rich results showing the date, time, venue, and ticket info directly in search results and in Google's dedicated Events experience. This can significantly increase visibility and ticket sales, especially for local and niche events.
Enter Your Event Details
Ticket Information (optional)
Event Schema Best Practices
- Always include startDate in ISO 8601 format. Google requires this for event rich results to display.
- Use the correct eventStatus — if your event is postponed or cancelled, update the schema instead of removing it.
- For hybrid events (both physical and online), use MixedEventAttendanceMode and include both location types.
- Include ticket/offer information when available — events with pricing info get enhanced display in Google Events.
How Event Rich Results Help SEO
- Events with schema appear in Google's dedicated Events experience, accessible via search and Google Maps.
- Event rich results show dates, location, and pricing directly in search — pre-qualifying clicks and improving conversion rates.
- Local events get prominent placement in location-based searches like "events near me" and "things to do in [city]."
- AI assistants increasingly surface event information from structured data when answering queries about upcoming events.
Need More Schema Types?
Generate FAQ, Product, Article, HowTo, Video, and more with our free schema generators. Or use the AI-powered generator for any content type.